Missoni At Target: Embrace the Zig-Zag!

Missoni At Target: Embrace the Zig-Zag!

You may have heard about the wonderful disaster that no doubt had Target's upper management both thrilled and horrified in equal measure. When they launched their line of items created in partnership with Italian design house Missoni, the reaction from the public was overwhelming. Literally!
Target's website was essentially down for a good 24 hours with an "Oops!" message. When the website came back up, the entire line of goods was snapped up within the next 24 hours. A similar scene played out in Target stores, which were picked clean on the first day. Predictably, a lot of those items ended up on eBay the next day, priced two to three times higher than the sticker price.
A lot of people who are excited about the Missoni partnership are crafters. In fact, of all the social circles I'm involved with, it's the crafters who were buzzing bout Missoni at Target. Many of my circles haven't even heard of Missoni, as far as I can tell!
To be honest, I had never heard of Missoni until the partnership with Target was announced. If you had asked me, I would have guessed that it was a brand of dried pasta. My first glimpse came from a picture posted on a knitting blog, of a stack of Missoni dishware. I was instantly smitten with the zig-zag stripes and the bold colors.
These bright zig-zags are one of the hallmarks of Missoni, which is also famous for knitwear. The items I covet most from the Target partnership are all cardigans in zig-zag stripes, where black plays a heavy part. The frequent use of black stripes gives the patterns the same framing effect as a stained glass window, and helps to unite the design with a neutral color.
Missoni knits have been criticized as looking like 1970's afghans. To which I say, what's wrong with that? The zig-zag in particular is a design long associated with old school acrylic afghans. (I have one on my couch right now.)
What does this all mean for the crafter? First of all, study the color palette! I have been taking screenshots of some of my favorite Missoni pieces and analyzing the colors that they use, with an eye towards appropriating them into my own work down the road.
Second, learn to love the zig-zag stripe! I predict that we will be seeing a lot of zig-zag stripes popping up in new future designs. If you are trying to decide what to make someone for Christmas, consider using a zig-zag stripe! This hot design trend is wonderfully accessible to crafters of all disciplines.